Walmart’s Black & Unlimited is meant to celebrate the multifaceted creativity and unlimited potential within the Black community. So, instead of having a brand define what it means to be “Black & Unlimited”, we passed the microphone to Black creators themselves. We partnered them with their favorite Black-owned brands at Walmart to create one of a kind works of art that doubled as shoppable ads for the brand. The campaign consisted of film, audio, digital and social.