Samsung

With the Tab S9, the path from inspiration to creation is the distance from your eyeballs to your fingertips. That’s a slightly gross way of introducing a cool feature: you can split the screen into two and watch & create at the same time. In our spot, this split screen is the catalyst. As soon as someone goes from inspiration to creation, they split the screen. And that’s when the magic happens.

See great. Be great.

Agency: BBH

Art Director & Creative Partner: Liv Johnston

Creative leads: Erica Roberts, Estefanio Holtz, Ryan Paulson, Francisco Valenzuela Barrera

Producer: Mary Cheney

Director: WATTS @ Stink Films

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