
Folgers conducted a blind taste test against their biggest rival, Starbucks, and to everyone’s surprise, won. To celebrate Folgers drinkers supreme taste buds, we created a social campaign, showing them making the winning choice between Folgers and Starbucks, leaning into the evergreen POV social trend.
Agency: BBH
Creatives: Madeline Honig, Sabrina Rivera, Liv Johnston, Alanna Watson
Producer: Perry Von Stade
Director: Louise Palmberg @ ArtClass